About Us
LIF Services Inc., delivers to its clients superior service
Liberty’s basic value proposition lies in the areas of research, market knowledge and the ability, as well as the superiority of its management team to translate its intellectual capital to the investing community in a manner that is easily digested - motivating said investors to take action. The focal point of the proposition is the use of various media to convey this intellectual capital; including but not limited to public radio broadcasts currently under contract, video clips, a website geared toward IC dissemination and the publication of original content along with a public investment seminar series.
To this end we have launched or are bringing out a continuous news feed, blog from our Director of Research, a broadcast radio show and a bi weekly newsletter.
Also, from time-to-time our Director of Research will send out to our clients an email update if he finds something of major importance.
Christopher Anzalone, President, CEO
Mr. Anzalone is dedicated to helping people diversify their holdings through physical commodities investments as CEO of Liberty International Financial Services (LIFS).
He provides strategies to clients which focus on the investment of precious metals to provide for management of individual and family financial holdings. Mr. Anzalone leverages his business knowledge to enhance the advanced technology, process improvement, and project management at LIFS to achieve the highest standard of investing.
Mr. Anzalone is also responsible for the management of Liberty International Real Estate, serving as president of the day-to-day operations. Mr. Anzalone has assisted with business acquisitions throughout Florida including the Galleria Shopping Plaza in Islamorada and several residential properties.
Mr. Anzalone is an experienced senior real estate executive with a proven track record in asset management, marketing, and development of multi-family residences. He has been retained by both institutional and private investors to assist with their real estate acquisitions. He is known for his hands-on approach to real estate asset management.
J. M. Schuler, Executive Vice President Sales and Marketing, Director of Research.
Most Recently Director of Research/Chief Analyst at a physical commodities firm specializing in precious metals. He was an award winning head writer for Alexander Haig’s World Business Review from 2000 to 2004. Prior to that he hosted the vastly popular syndicated radio show ‘Your Money Matters’ sharing ideas with some of the biggest hitters in money management, including Louis Navallier, the top people at Seligman Brothers in New York, and Ralph Bloch when he was with Raymond James. Mr. Schuler also produced and hosted "The First Word on Investing;" a financial and investment oriented public radio show based in Southeast Florida for over a decade. He currently produces and hosts "Capital Concepts," also an investment oriented public radio show focusing primarily on the physical commodity markets, and the economics and events that affect them.
While with World Business Review, he received numerous Telly awards for his writing work on business and technology focused television shows, including a total Winning award for his writing of a 2-hour documentary for the American Lung Association. As a published author, Mr. Schuler was one of the first writer/analysts in the world to examine the dynamics of the mortgage industry in his highly acclaimed article: Low interest rate mortgages - are they too good to be true?, an article ahead of its time focusing on the same paper that has become toxic assets for banks. Along with his experience working for a variety of investment services companies as director of research, he has extensive sales and marketing experience in the industry as well. He has created and given hundreds of investment seminars, trained hundreds of brokers and established numerous marketing initiatives including the collateral materials needed for successful implementation.
Mr. Schuler has 28 years of experience in the financial services industry and will be responsible for the implementation of the business plan, creation and implementation of the company's operating systems, oversight, policies & procedures. He will also, along with producing and hosting the radio show, create and implement broker product training and create and implement the company's sales and marketing initiatives (including ancillary materials such as brochures, logos, etc).
Mr. Schuler is responsible for the firm’s collateral material, marketing efforts on a macro scale, media work, creation of internal materials for sales and training efforts, web development and all original content.
